新型发光服装的市场潜力调查分析

Market potential of new type luminous apparel

在介绍最新发光服装产品的基础上,通过市场调查了解当前发光服装的潜在市场需求情况,包括消费者认知程度、有效卖点、目标客户特征、最佳产品定位和发展阻力及方向等。结果表明:新型发光服装的认知度还较低,但大多数消费者均愿意尝试,其中男性的偏好高于女性,单身的高于已婚家庭;产品种类应定位在户外运动服、派对服、T恤、情侣装等;产品价格则可以根据定位高低做多极化的细分。由于其固有的技术壁垒,新型发光服装的市场化还存在一定阻力,如安全性,舒适性、清洗保养性等。因此,新型发光服装若能合理把握产品定位,设计上突出潮流感、科技感,则市场前景将十分广阔。

Based on introducing the latest products of luminous apparel,the market potential of luminous apparel was discussed with the questionnaire data,which including consumers＇ awareness,effective selling point,target customer characteristics,best product positioning and develop resistance and direction,etc.The results show that the recognition rate of new type luminous apparel is low,but most of consumers would like to experience.Among the interested persons,the males show more interesting than the females,and the singles than the married persons.The type of the new luminous apparel should be focus on the outdoor sports wear, party clothes,T-shirts,lovers wear etc.The price could be set up in a wide range according to the different persons.Furthermore,due to the technical barriers,such as safety,comfort,cleaning and maintenance and so on,there are still obstacles in the marketization of the new luminous apparel.Therefore,with a reasonable products orientation,and putting more stress on the sense of fashion and high technology in the design, luminous apparel will have a promising market.