摘要
隐喻不仅是一种语言现象,而且是人类思维和认知的有力工具。从认知的角度阐释了概念隐喻的意义,并运用概念隐喻理论对中英文广告中的结构隐喻、方位隐喻、本体隐喻进行了研究。认为概念隐喻在广告语篇中起着重要作用,验证了概念隐喻理论的普遍适用性。
Metaphor has become a heated topic in recent years not only in linguistic studies,but also in psychological,philosophical,sociological and many other fields.Metaphors are widely used in advertisements.Based on the conceptual metaphor theory,this paper approaches metaphors in both English and Chinese advertisements from the perspective of cognition.The purpose is to test the universality of conceptual metaphor theory.The author holds that metaphor is the necessity of cognitive tool for human beings.
出处
《江苏海洋大学学报（人文社会科学版）》
2011年第9期83-86,共4页
Journal of Jiangsu Ocean University（Humanities & Social Sciences Edition）
关键词
广告
英汉对比
概念隐喻
认知
advertisement
contrastive studies of English and Chinese
conceptual metaphor theory
cognition
