从模因论角度看楼盘命名——以南昌市楼盘名为研究对象

On the Names of Real Estate from the Perspective of Meme——Nanchang as an Exampte

对楼盘名的类型、专名、通名和音节进行定量分析,通过统计的方法区分出各种强势模因与弱势模因,并从语义内涵、社会心理等角度分析强势模因之所以强势的原因,为今后的楼盘命名提供一定的参考。

This paper does the quantitive analysis of the types,propernames,common names and syllables of the real estate, and distinguishes the strong and weak memes through the statistical way, and gives the reason that the strong meme be comes the strong one in the view of semantic connotation and social psychology so as to give references for the names of future real estate.