模糊决策法结合市场调查测量电信新业务偏好度的应用

Fuzzy Decision with Market Survey in Measuring Customer Preference of Telecom New Services

电信运营商通过市场调查了解用户对业务的偏好度,以便业务改进和营销决策,这种方法已成为管理者常态应用的方法。但是传统的市场调查方法得到用户的消费行为数据实际上单个割裂信息的反应,而没有综合评估多因素的结果。而模糊决策法应用到市场调查中突破了传统方法的瓶颈,为电信运营商进行业务改进、营销方案的制定、精准营销的设计等提供科学参考依据。

Through the market surveys, telecommunication operators could know the user preferences, so that they could improve services and marketing decision. This method has become widely applied. However, the consumer behavior results come from traditional market research methods are individual, which could not make comprehensive evaluation. The fuzzy decision breaks the bottleneck of the traditional methods, and puts forward the scientific reference for telecommunication operators in business innovation, marketing plan formulation and precise marketing design.