两供应商单零售商的货架展示量与定价决策模型

Two Suppliers and One Retailer's Shelf-Display-Quantity and Pricing Decision Models

本文从零售商的角度,首先分析了零售商自身利润最大化的分散式决策,然后分别研究了供应链系统利润最大化、供应商和零售商联盟下的渠道利润最大化的集中式决策模型。进而提出了与展示量和零售价格相关的批发价加补贴合同,得到协调零售商的分散式决策,达到与系统利润最大化决策一致的结果。

From the point of view of the retailers, firstly, retailer＇s decentralized decisions with profit-maximization are analyzed. Secondly, two centralized decision models are studied for maximizing profits of the whole supply chain system and the allied channel consisting of the supplier and retailer respectively. And then, the contract of subsidy on the basis of wholesale price which is relevant with display quantity and retail price is mentioned, which obtains decentralized decisions of coordinating retailer, and achieve the result that is consistent with the decision of maximizing profits of the system.