论企业战略管理中的伦理决策

Ethics Decision-making in Business Strategic Management

通过研究有关企业战略管理学说中主张伦理因素只是作为战略管理中防止道德风险的"外生变量",以及认为伦理信念是企业长期持续发展的"内在动力"的两派观点,认为在企业战略决策中,伦理因素是外在约束和内在动力的统一,应该在企业战略管理的信念假设、决策选择、评估程序上,利用企业伦理中的宏观契约论逻辑层次和"演绎性论证程序"方法,建立企业战略规划——伦理决策模型,把企业经营的伦理边界条件和内在道德驱动力明确纳入企业战略管理的整体进程,让企业在战略管理中确保伦理决策更加清晰化、流程化,避免企业决策的长期道德风险。

By studying the two viewpoints of business ethics research in business strategic management,one viewpoint states that the element of ethics is only regarded as an external factor preventing moral risk in the process of strategic management,the other viewpoint considers that ethics faith is an internal dynamic for enterprise＇ long-term sustainable development.This article considers the ethics element in business strategic decision-making process as both external restraint and internal driving force.By using the logic levels of macro-contract in business ethics and ethics dialogue method of ＂deductive argument procedure＂ to build business strategic planning or ethics decision mode in faith hypotheses,policy choice and appraisal procedure of business strategic management.It brings the ethics borderline and transcendent internal dynamic into business strategic operation and allow the ethics decision-making in strategic policy to become clearer and more procedural to avoid the long-term ethical risk in business decision-making.