新疆本土零售业自有品牌的发展

Accelerate the Development of Private Brand of Xinjiang's Local Retail Supermarkets

自有品牌的经营,使国内外许多零售商获得了巨大的竞争优势,己经成为零售企业一个重要的利润增长点。新疆零售业在激烈的市场竞争环境中既有可利用的有利条件,同时又面临着不可回避的制约因素,新疆零售业界必须探索构建一种新的模式——自有品牌,来适应社会变化的需要,提高本土零售业的竞争力,推动其持续健康的发展。

The management of private brand business offers huge competitive advantages to many domestic and foreign retail enterprises,and it has become an important retail business profit growth point.Xinjiang＇s retail business,in fierce market competition,having favorable conditions while inevitable constraints,needs to explore a new model—Private Brand,to meet the social changes,to improve the competition of local retail business,and to promote its sustained and healthy development.