黄河三角洲地区特色体育文化资源开发与品牌化发展探析

Featured sports and cultural resources and brand development in Yellow River Delta

采用文献资料、田野调查、体育考古、问卷调查、逻辑分析等方法,在追溯黄河三角洲地区体育文化形成历史的基础上,依据体育项目发展理论从四个层面对其体育文化资源进行开发与特色资源界定,并提出走品牌化发展道路的对策与建议,旨在推动区域特色体育文化的创新发展,为提升区域文化软实力与体育文化的品牌化发展研究提供有益参考。

With literature data, field research, sports archaeological method, questionnaire and logi- cal analysis, it traced the formation of the Yellow River Delta history of physical culture based on the theoretical basis for the development of sports from four levels of their sports resources definition and characteristics of resources for development. It put forward taking the road of brand development strategies and recommendations designed to promote the regional characteristics of the innovation and development of sports culture, to enhance the soft power of regional culture and sports and cultural development of the brand to provide a useful reference.