论增强高校思想政治理论教育的传播力

Strengthen the Communication Power of the High Learning Ideological and Political Education

从传播学视角看,高校思想政治理论教育是一种信息传播活动。影响高校思想政治理论教育传播效果的因素很多,其中传播力的强弱是重要因素之一。把握四个要素是增强传播力的前提;对受众进行正确定位和分析是增强传播力的关键;合理组合媒介,将信息有效编码是增强传播力的核心;信息的搜集、筛选和整理是增强传播力的基础。

From the perspective of communication,ideological and political education is an activity of information dissemination.Among many factors which affect the communication effect of ideological and political education,communication power is one of the important ones.To enhance the communication power,grasping four elements is the premise.Correct locating and analyzing the audience is the key.Combining the media in rational way and encoding the information effectively is the core.And collecting,screening and sorting out information are the foundation.