朱仙镇木版年画的文化传播研究

The Cultural Dissemination Research on ZHU Xianzhen's Block New Year Pictures

朱仙镇木版年画是中原文化的重要组成部分,体现了丰富的民俗文化内涵,在多种媒体异彩纷呈的现代社会,朱仙镇木版年画的文化传播却遭遇了竞争力不强、内容陈旧,形式单一,传承乏人等困境。要想走出困境,需要政府、行业、社会多方面合力促进,才能更好传承这一非物质文化遗产,提升中原文化软实力。

Mr.ZHU Xianzhen＇s block New Year pictures is one of the important components in the Central Plains culture,which embodies rich connotation of folk custom.But under the multimedia modern society,the cultural dissemination of ZHU＇s pictures ran into difficult situations such as lower competitive,outmoded content,simple form,lack of exponent and etc.To make it run out of the difficulties,it needs helps in the government,industry and society in order to better pass on the non-material cultural heritage and improve the soft strength in the Central Plains culture.