个性化信息服务在中小企业中的应用探讨

Personalized Information Service in Small and Medium-sized Enterprises

从未来的发展趋势看,个性化信息服务于管理将越来越受到关注,在企业的竞争中会扮演越来越重要的角色。通过对目前我国中小企业信息化建设状况的分析,结合对个性化信息服务的理论研究,对我国中小企业实施个性化信息服务提出了一系列问题,并对企业如何实施个性化信息服务进行分析和探讨。

From the future trend of development,personalized information service will receive more and more attention in the management,and it will play a more and more important role in the competition of enterprises.Through the analysis of present information construction status in small and medium-sized enterprises in China,and the theoretical study on the personalized information service,a series of questions in the operation of personalized information service provided by the small and medium enterprises are put forward.How to actualize such service is also.discussed.