男装的感知质量研究

Research into Perceptions of Men's Clothing Quality

采用随机抽样调查的方法,调查了不同年龄、学历、收入、职业的消费者的男装感知质量状况.通过分析发现:影响男装感知质量的因素有25个,男装消费者的购买目的并非单一,可以从保障因素、舒适因素、外观因素、质地因素、精细因素、外部因素6个维度来感知男装的质量,消费者不满意男装市场的原因是款式单调、价格过高等.因此,应针对不同类型的消费者,设计开发款式新颖、价格合理的男装.

Using random sampling method,perceived quality of men＇s clothing of different age,education,income and occupation were surveyed.The analysis shows： there are 25 factors which affect perceived quality of men＇s clothing;the purchasing purpose of consumers for men＇s clothing is not single;the quality of men＇s clothing can be perceived from six dimensions which are security factor,comfort factor,appearance factor,texture factor,fine factor and external factor;the reasons for consumers＇ dissatisfaction about the men＇s clothing market are monotonous style and high price.Therefore,fashionable men＇s clothing at reasonable prices should be designed and developed according to different types of consumers.