摘要
企业形象设计系统将企业的信息进行概括、提炼、抽象并顺利转化成企业的视觉符号,是企业理念传播、企业形象塑造的主要表现形式,它必须运用图形符号来进行塑造,同时也应该遵循一些设计原则,以求达到设计的完美。
The system of corporate image design can summarize the information of the enterprise and refine it by successfully transforming the imformation into Abstract visual symbols.Such a system,which is of great importance in the spread of corporate philosophy and construction of corporate image,is based on the emplogment of graphs and symbols in accordance with some design principles for the purpose of perfect design.
出处
《湖南工程学院学报(社会科学版)》
2011年第2期101-103,122,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
企业形象设计
图形
符号
design of corporatimage
graph
symbol