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农村零售区域评价、商店态度与消费者购物地选择 被引量：1

The Relationship among the Evaluation of Rural-retailing Areas, Service Attitude and Shopping Destination Choice
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摘要 以山东省农村居民为调查对象,探讨了零售区域评价、商店态度与消费者购物地选择之间的关系。通过问卷调查,利用因子分析及多元线性回归分析验证了研究假设。实证分析结果表明,零售区域评价对商店态度产生显著影响,而商店态度是影响农村居民购物地选择决策的关键因素。 This paper, based on the survey of rural residents in Shandong province, explores the relationship among the evaluation of retailing areas, service attitude and shopping destination choice. The hypotheses are tested by means of factor analysis and multiple regression analysis. The result shows that the evaluation of retailing areas has a significant effect on store service attitude which is the key factor influencing shopping destination choice by Shandong farmers.
作者 胡保玲 郑浩 王晓飞
机构地区 青岛理工大学商学院 山东经济学院工商管理学院
出处 《当代经济管理》 2011年第5期38-42,共5页 Contemporary Economic Management
基金 山东省社会科学规划研究项目(09DJGZ04) 山东省统计科研重点课题(KT0911)
关键词 零售区域评价 商店态度 购物地选择 evaluation of retailing areas store service attitude shopping destination choice
分类号 F063.2 [经济管理—政治经济学]
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参考文献8

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同被引文献15

  • 1温忠麟,张雷,侯杰泰,刘红云.中介效应检验程序及其应用[J].心理学报,2004,36(5):614-620. 被引量：7599
  • 2Cathy Ashley-Cotleur, Carol Gaumer, Barry Foltos.The Effect of Outshopping on a Small Rural Community: the Im- portance of Relationships[J]. The Coastal Business Journal, 2009 (1) : 32-41.
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  • 4Jorgensen B. S., Stedman R. C.. A Comparative Anal- ysis of Predictors Sense of Place Dimensions: Attachment to, Dependence on, and Identification with Lakeshore Properties [J].Journal of Environmental Management, 2006 (3) : 316-327.
  • 5Eisenberger R., Hungtington R., Hutchison S., Sowa D.. Perceived Organizational Support[J]. Journal of Applied Psychology, 1986 (3) : 500-507.
  • 6汪涛,崔楠,肖勇鹏.顾客参与动机的研究:自我决定理论的视角[J].营销科学学报,2009(1):1-12.
  • 7Thomson Matthew. Human lrands: Investigating An- tecedents to Consumers" Strong Attachments to Celebrities[J].Journal of Marketing, 2006 (July) : 104-119.
  • 8Jarratt D..Outshopping Behaviour: an Explana- tion of Behaviour by Shopper Segment Using Structural E- quation Modelling[J].The International Review of Retail, Dis- tfibution and Consumer Research, 2000 (3) : 287-304.
  • 9Brocato E. D.. Place Attachment: An Investiga- tion of Environments and Outcomes in Service Context[D].The University of Texas at Arilington, 2006.
  • 10Park C. Whan, Deborah J., Macinnis Joseph Priester. Beyond Attitudes: Attachment and Consumer Behavior[J].Seoul Journal of Business, 2006 (2) : 3-35.

二级引证文献1

当代经济管理
2011年 第5期

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