中国传统纹样图案在现代包装设计中的运用

Application of Traditional Chinese Patterns in Modern Packaging Design

中国的传统纹样图案非常注重色彩的搭配,体现了我国传统文化的丰富意象特征。在现代包装设计中,尤其是酒包装及书籍包装中,中国的传统纹样图案的恰当运用能够显现其丰富独特的文化意韵,从而提高包装设计的文化品味。

Chinese attach great importance to traditional patterns with color,which reflects the image of the rich features of traditional culture.In the modern packaging design,especially the wine packaging and book packaging,the use of Chinese traditional patterns shows the rich and unique culture,thereby the cultural tastes of packaging design is enhancd.