浅谈我国网络广告现状及发展趋势

The Situation and Development Trend of China＇s Online Advertising

随着Internet的发展，网络营销正发挥着越来越重要的作用，作为网络营销的主要有效手段——网络广告也得到了迅速的发展。Internet作为一种新媒体，有自身的特点，本文结合Internet和网络营销的特点，并借鉴目前有关网络广告的主流观点，对网络广告的现状及发展趋势进行了初步的探讨和研究。

With the development of Internet,network marketing is playing an increasingly important role as the main effective means of Intemet marketing-Internet advertising has also been a rapid development.Internet as a new medium has its own characteristics,this paper, the characteristics of Internet and network marketing,and learn from the current mainstream views on online advertising,advertising on the network status and development trend of the preliminary discussion and research.