基于产业集群的区域品牌建设——以锦州华昌光伏科技有限公司单晶硅太阳能电池片生产为例

Regional Brand Construction Based on Industrial Cluster A Case of Jinzhou Huachang Photovoltaic Technology Co., Ltd

近年来，辽宁省以单晶硅太阳能电池片生产为代表的光伏产业取得快速增长和重大技术突破，但是，由于缺乏领先技术和足够的经济竞争力，辽宁省光伏产业面临着国内市场竞争加剧的压力以及市场支撑不足的困扰。本文通过对锦州华昌光伏科技有限公司单晶硅太阳能电池片生产的深入分析，进一步揭示辽宁省光伏产业存在的问题及应作出的发展路径选择。

In recent years,Liaoning photovoltaic industry got fast growth and significant breakthrough. However,leading technology lackage and insufficient economic competitiveness resulted in some problems in the photovoltaic industry in Liaoning, including increasing competitive pressure in domestic market and market Co., Ltd.