信息审美与新媒体传播的使用与满足

The Uses and Satisfaction of the Information Aesthetics and the Spread of New Media

在新媒体传播中,人们对信息的审美诉求发生了明显的变化,审美追求"向外转"成为最大特点,对媒介信息的审美接受从心灵美转向感官美与娱乐美,泛娱乐化是其最大表现,"一路观看"是新媒体使用者最喜欢的审美方式,传播视觉化是新媒体的技术性与工具性带来的审美途径。人类审美的虚拟性倾向在新媒体中被发挥到了极致,网络游戏对人"心理抚平"和"自我幻想"的审美功能是其最基本的功能。"网络迷"既是一种社会现象,也是一种很复杂的心理现象。

In the spread of new media, people＇s aesthetic appeal on information and culture have changed a lot,and aesthetic pursuit of ＂turn outside＂ has become the largest feature. The aesthetic acceptance to media information changes from the beauty of mind to the beauty of senses and the entertainment, and the abused amusement is the largest of its performance. Each development of the information communication technology means people＇s cognition and experience to the world has taken on tremen- dous changes. ＂Watch all the way＂ is the favorite aesthetic way of the new media users, and visual communication is the aesthetic form brought by technical and instrumental new media. People＇s virtual aesthetic exerts to the extreme in the new media, and the aesthetic function of ＂psychological healing＂ and ＂self illusions＂ to people in online games and mobile phone messages is the most basic one. ＂Network infatuation＂ is not only a social phenomenon, but also a very complex psychological phenomenon.