在国际舆论中有效地传播中华的声音——对海外华文媒体访谈的思考

Disseminating the Voice of Chinese Effectively in the International Public Opinion-Thinking of the Interviews of the Overseas Medias in Chinese

根据对海外华文媒体高层领导的访谈,笔者认为华文媒体在国际舆论中起着独特的作用。它们帮助华人融入当地文化,互相沟通;积极传播大中华文化;与中国媒体相互配合,扩大有利于中国的正面国际舆论。但是华文媒体也存在受众面窄、规模小、观点偏激、缺乏高度和影响力等问题。在未来的发展中,华文媒体首先要掌握对媒体的主导权,另外要加强华文媒体之间的联合、与当地主流媒体的合作以及与中国各方面的联系。

According to the interviews with the senior leaders of some overseas medias in Chinese, the author summarizes the special role of the overseas medias in Chinese in international public opinion. They help the overseas Chinese to blend in local culture and communicate with each other, and actively spread the great Chinese culture, expand the positive international opinion about China by cooperating with the Chinese medias. But the overseas medias in Chinese also have some problems, such as narrow-coverage, small-scale, extreme views, lack of height and influence and so on. In order to develop in the future, the overseas medias in Chinese need to master the control power of the medias, in addition, strengthen the union among the overseas medias in Chinese, the co-operation with the local mainstream medias as well as the contact with China.