企业自主知识产权名牌成长的内涵解析——基于品牌竞争力理论

The Analysis on the Growth Concept of Independent Intellectual Property Famous Brand——Based on Brand Competitiveness Theory

金融海啸的冲击使得我国众多加工制造企业陷入困境,但一批拥有自主知识产权的名牌企业却能在逆境中"化危为机"。基于此,以企业成长论为指导,以品牌竞争力理论为基础,界定了企业自主知识产权名牌成长的概念,探究了企业自主知识产权名牌成长的阶段,研究了企业自主知识产权名牌成长的特征,为企业自主知识产权名牌的培育提供借鉴。

The current outbreak of the financial tsunami makes many low-end manufacturing enterprises face shutdown or even collapse.However,a little number of famous enterprises with independent intellectual property famous brand,show strong international competitiveness,turning adversity into opportunity,relying on independent intellectual property famous brand.For this reason,based on enterprise growth and brand competitiveness,this paper defines growth concept of independent intellectual property famous brand,and researches the growth phases,growth characteristics of independent intellectual property famous brand,aimed at providing theoretical guidance for the creation and operation of independent intellectual property brand.