传统文化视野下的中西方广告音乐差异

Differences between Chinese and Western Musics for Advertisement in Terms of Traditional Culture

当今社会是一个广告文化飞速发展的社会,广告音乐作为广告本身一个非常重要的组成部分,在这个领域中越来越不可忽视。虽然中西方影视广告音乐丰富可观,然而,由于不同国家、不同文化、不同经济情况等原因,在广告音乐的发展中还存在着相当大差异。文章从传统文化中的精神文化、制度文化以及风俗文化三方面结合具体案例分析,对中国与西方世界的广告音乐差异进行了研究。

With the rapid development of important part of advertisement cannot be advertisement in modern society, the ignored. There are considerable amount of role of music as a very movie and television advertisement musics in both China and western countries. In fact, significant differences exist in terms of developments in different nations, cultures, and economic situations. This paper discusses the differences between Chinese and western advertisement musics from the perspectives of spiritual, institutional, and custom.