浅谈“假日经济”下的服装市场

A Generalization of Fashion Market under the Holiday Economy

人们利用节假日集中购物、集中消费,带动了服装市场的发展。虽然,假日经济为服装市场带来了空前盛世,但是目前服装假日市场中仍然存在不可忽视的营销问题。服装企业应选择自己可供利用的节日,拟定节假日促销方案,多多开展除打折降价以外的市场推广活动,做好节假日前的广告宣传,布置祥和、热门的购物环境,以达到带动销量、增长利润的目的,把节假日的服装销售做得红红火火。

The intensive shopping and consuming in holiday boost the development of fashion market. Although the holiday economy brings the unprecedented prosperity to fashion market, there are still some marketing problems which can not be ignorant. The apparel companies should choose the appropriate holidays, make some promotion plans and implement it, prepare the advertising publicity before holiday and display a kind and lively shopping environment, to promote and flourish the sales in holiday.