博弈论在国际市场竞争中的作用

Application of Game Theory to International Market

针对当前我国企业参与国际竞争的实际背景，研究国际市场的进入与退出的决策问题，首次运用静态博弈与动态博弈的原理和方法，讨论企业对于未进入的市场是否可以进入，以及怎样才能进入的问题；同时讨论如何保住已经占领了的市场和进一步扩大已占领的市场份额、击退竞争对手、获得最大市场利润的问题．

Based on the actual background of our enterproses taking part in the international competition,investigates the strategic decision of entering and retreating the international market is investigated.It manipulates the rules and methods of the static game and dynamic game to discuss if the enterproses should enter the market which hasn't been entered and how to enter.It also discusses how to keep the occupied market,expand the market shares,repel the competitors and finally gain maximum market profit.