市场化环境中高校学报实现公益性问题探讨

On How the College Journals Achieve Public Welfare in the Market-Oriented Environment

在市场化环境中,高校学报既不能远离市场,更不能为追求经济利益而置公益性特征于不顾。高校学报必须以坚持公益性为原则,因势利导,抓住"市场"契机,办活、办好、办强刊物,使其最大限度地发挥社会效益,实现公益性。本文从稿件质量级差化、装帧设计完美化、出版发行网络化三个方面就借助市场之势实现高校学报公益性问题做了一些论述。

In the market-oriented environment, college journals can not stay away from the market, or abandon the public welfare for the pursuit of economic interests. College journals must adhere to the principle of commonweal, make the best use of the opporamity in market to get the journals more flexible, better and stronger so as to maximize its social benefits and achieve public welfare. The paper discusses the topic of using the trend of market to achieve the public welfare of college journals in three aspects： quality of manuscript differential, binding design perfection and publishing through network.