中国动画创意产业链研究

Research on the Chain of Chinese Animation Creative Industries

动画创意产业被誉为21世纪知识经济核心产业,是我国目前大力推动的文化创意产业之一。但中国动画产业链的"断裂"从根本上阻碍了其动画产业的发展,从动画创意内容,动画设计制造,动画营销服务上、中、下游三个方面来构造动画创意产业链就显得尤为必要,以期为中国动画创意产业发展提出相关对策建议。

Animation creative industry known as the core industry in knowledge economy of the 21st century is one of the cultural creative industries,which is being greatly promoted at present.However,the rift in the chain of Chinese animation industry hampers the natural development of national animation industry.So it is of urgent need to make up the Chinese animation industry chain by means of having creative animation content,design and manufacture,as well as marketing services offering upper,middle and lower levels.All of these measures are of meaningful values for the development of animation creative industry in China.