网络游记中的景区共现现象分析——以华东地区首批国家5A级旅游景区为例

An Analysis of the Co-occurrence Phenomenon of Scenic Areas in Online Travel Notes

本文以游客发表在网络中的游记为研究对象,通过对游记中呈现的景点共现次数和烈度指标的统计分析,揭示了华东地区首批国家5A级旅游景区内热门景点的分布状态;运用社会网络分析方法描绘了这些景区之间的共现关系,并依据各景区距共现核心位置的远近及其所辖景点的冷热均衡状况这两项指标将景区划分为4种类型;针对不同类型景区的特点,本文提出了相应的营销策略建议。

This paper studies tourists＇ travel notes in different network communities. It reveals the distribution of hot attractions in each scenic area--the first approved national 5A scenic areas in east China--according to some factors, such as the number of intensity index, elaborates the relation of in each tourist attraction and the between scenic areas by using the Social Network Analysis （SNA） ,divides scenic areas into four types based on the distance from the center of in these scenic areas and the distribution of hot attractions in each scenic area, and provides relevant marketing strategies for efficiency operation, in light of different features among the above four types.