物流与市场营销的关系探讨

The Relationship Between Logistics and Marketing

在物流和市场营销间有着极为密切的关系,那就是物流给市场营销带来的影响与市场营销给物流带来的影响,主要表现在顾客服务、达到顾客的满意度、实现产品的价值和维系顾客的忠诚度等的方面。把物流管理做好了有助于市场营销的战略实施,实施好了市场营销战略能推动物流管理,降低物流的成本。

There are a lot of relations between logistics and marketing： the impact of logistics on marketing and the influence of marketing on logistics. The influence can be materialized by customer service, making customer satisfactory, the fulfillment of product value and the custom loyalty. Logistics management can help promote marketing strategies; and marketing strategies can also promote logistics management, lower the logistics cost.