期刊文献+

物流客户管理研究 被引量:2

Study on Logistics Customer Management
下载PDF
导出
摘要 近年来,随着经济的发展,物流产业在我国迅速的发展起来,并且具有十分看好的发展前景,与此同时也吸引了大批竞争者的加入。在我国市场经济的条件下,客户是企业生存和发展的源泉,也是基础,客户也成为了企业竞争中一个重要的竞争项目,谁能够拥有更多的优质客户,谁就拥有了更大的市场。文中就主要对物流客户管理进行简要的研究。 In recent years, with economic development, logistics industry has developed rapidly with a very optimistic prospect in China, which also attracts a great number of competitors. Under China's market economy, the customer is the source of the survival and development of enterprises and has become an important subject for competition. For enterprises, the more quality customers they have, the more market they will occupy. This paper is a brief study about logistics customer management.
作者 王雷
出处 《物流工程与管理》 2011年第5期39-40,共2页 Logistics Engineering and Management
关键词 物流 客户管理 物流客户 客户关系 logistics customer management logistics customer customer relationships
  • 相关文献

参考文献3

二级参考文献25

  • 1Seybold,PB, 2001Get inside the lives of your customer,Harvard Business Review, Vol79, No5, P80-89.
  • 2Woodruff, RB, 1997 Customer value : The next source for competitive advantage,Journal of the Academy of Marketing Science,25 (2),P139-153.
  • 3Woodcock, N and Michael Starkey,20011 wouldn't start from here:finding a way in CRM projects ,Journal of Database Marketing, Vol9, No 1, P61-74.
  • 4Abbott, J , Merlin Stone, Francis Buttle,2001Customer relationship management in pravtice-a qualitative study,Journal of Database marketing,Vol 9,No1,P24-34.
  • 5Anderson, J C and Narus,J A ,1999Business Market Management:Understanding, Creating and Delivering Customer Value,Prentice Hall,Upper Saddle River,NJ.
  • 6Bendapudi,N and Robert P Leone,2001How to lose your star performers without losing customers,too,Harvard Business Review,Vol79,No10,P104-112.
  • 7Bolton,R, 1998 A dyrtamic model of the duration of the customers relationship with a continuous service provider:the role of satisfaction, Marketing Science,17( 1),P45-65.
  • 8Bore, L L ,and Lester W Johnson,2000A customer-service work relationship model,International Journal of Service Industry Management, Vol 11, No5, P491 -511.
  • 9Christopher, M, Payne, A andBallantyne, D,2002Relationship marketing: Creating stakeholder value, Butterworth-Heinemann.
  • 10Dwyer FR,1989Customer lifetime Valulion to support marketing decision making,Journal of Interactive Marketing ,8(2),P73-81.

共引文献69

同被引文献8

引证文献2

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部