我国管理咨询企业网络营销现状及对策研究

Study on the Current Situation of and Countermeasures for the Network Marketing of China's Management Consulting Enterprises

管理咨询企业自身的信息与知识的密集性特征,决定了其网络营销的成功与否对企业至关重要。通过对一些管理咨询企业网站的分析,探讨了目前我国管理咨询企业网络营销的现状及不足之处,并提出了相关的对策及建议。

The information and knowledge intensive characteristics of management consulting enterprise determine its success of network marketing,which is important for enterprise.Based on analyzing some management consulting enterprises＇ websites,this paper probes into the present situation and deficiencies of the network marketing of China＇s management consulting enterprises,and puts forward some corresponding countermeasures and suggestions.