B2C网络营销方法探析

Probe into B2C Network Marketing Method

简要介绍了我国B2C网络营销的发展现状,针对网络营销中存在的一些问题,提出了病毒式营销、特价营销、微博营销等行之有效的方法。

This paper briefly introduces the present development of B2C network marketing in China,and in the light of some problems existing in network marketing,puts forward some effective methods for network marketing such as viral marketing,special marketing,and microblog marketing,etc.