从政治学视角浅析我国政府形象传播

On the Government Image Dissemination from the Political Perspective

政府形象反映政府的执政能力,影响政府的威信、凝聚力、感召力。政府形象传播是政府借助媒体等传播中介,为塑造良好的形象而与其相关公众进行的信息传播活动。各级政府都在积极探索形象传播的新思路、新方法,不断了解其传播对象、服务对象,避免主观和盲目灌输的宣传。政府形象传播的构成要素包括政府形象传播的主体、政府形象传播的客体、政府形象传播的中介。政府形象传播应着眼于构建公众服务型政府,做好政府信息公开工作以及加强政府公关等。

The image of government reflects the Government＇s ability.It affects the government＇s credibility,cohesion and appeal.Government spread its image by communication agency to create a good image of the government and associated with the exchange of information act.Governments are actively exploring image building and image dissemination of new ideas and new methods,Kept informed of communication objects and service objects,Avoid subjective and blind propaganda indoctrination.The elements of the government＇ spread image include the main,the object and the agency.The government should not only focus on building the image of the public dissemination of service-oriented government,but also open government information and attention to government relations.