铁路物流企业发展电子商务的SWOT分析

The SWOT Analysis on the Development of E-commerce in Railway Logistics Enterprise

应用SWOT分析方法,系统地分析了铁路物流企业发展电子商务的运输网络、信息网络、经济及业务继承等优势,物流信息化水平、管理体制相对僵化、物流设备设施过于分散、物流功能比较单一、服务意识淡薄及复合型人才匮乏等劣势,物流市场需求巨大、政府政策的支持、信息技术的发展及铁路自身的发展等机遇,以及潜在竞争、内部组织松散、运输优势削弱等威胁因素,为铁路物流企业发展电子商务提供理论参考。

By using the SWOT analysis,this paper makes systematical analysis on the strengths of railway logistics enterprise in transportation network,information network,economy,and business inheritance,etc.and the weaknesses of railway logistics enterprise such as the lower logistics information level,relatively rigid management system,too atomized logistics equipment and facilities,fairly single logistics function,poorer service consciousness,and less disciplinary talents,etc.,the opportunities of railway logistics enterprise such as the large logistics market demand,the support of government policy,the development of information technology,and the development of railway it self,etc.,and some threats for railway logistics enterprise such as potential competition,loose internal organization,and weakening of transportation advantages,etc.,providing the theoretical references for railway logistics enterprise to develop E-commerce.