广告设计如何通过消费者情感提升亲和度

The Advertising Design How to Enhance Affinity and Consumer Sentiment

本文以基于消费者需求理论为指导,展开如何提高广告的亲和度的实证研究,通过情感与设计关系的概述,以及广告设计的五大原则理论,抓住了消费者的消费心理,研究的结果表明要深刻体悟人性的魅力所在,要细致入微观察生活,注重生活,记录生活中感人至深的情感故事,这样才能做出好的广告设计,才能提高广告的亲和度。

Based on the instruction of the theory of consumers＇ demands,this paper intends to establish the empirical research about how to improve the affinity of advertisements.Through the overview of the relationship of emotion and design and the theory of five principles of advertisements＇ design,it has captured consumers＇ psychology.The research＇s outcome is to show that to get a profound understanding of the charm of human nature,to know about the psychology of consumer,and do meticulous observation of life,attach great importance to life,and record moving stories about emotion in life.In this way,we could work out good advertisements＇ design and improve their affinity.