摘要
运用文献资料法、逻辑分析法、问卷调查法,通过对广东省肇庆市普通高校大学生体育消费现状进行调查研究,发现当今大学生体育消费意识的结构不合理,提出了制约当今体育消费发展的因素,引导大学生良好的体育消费习惯,引导体育市场正确合理前进。
In this paper, literature, logical analysis, questionnaire survey, Zhaoqin City, Guangdong Province, through the general status of university students in consumer research found that consumer awareness of today＇s College Students structure is irrational, Constraints of today＇s proposed development of sports consumption factors to guide college students spending habits of good sportsmanship, correct and reasonable progress to guide the sports market.
出处
《体育科技》
2011年第2期75-77,共3页
Sport Science and Technology
基金
广东省高等教育本科教学改革立项项目
编号:BKJGZZ2008060
关键词
大学生
体育消费行为
体育消费目的
体育消费结构
college students
sports consumption
sports consumption pu~
sport consumption
