摘要
案例教学法在市场营销教学中的运用正越来越受到大家的重视。对高职市场营销教学中案例法的组织和实施方法的探讨,对案例教学法在实施过程中应注意问题分析日益成为研究重点。
Marketing is a subject characterized by a lot of theories and practice.Case method can help students consolidate theoretical knowledge and cultivate their operating ability in marketing practice,therefore,is catching more and more attention in the teaching of Marketing.
出处
《天津职业院校联合学报》
2011年第6期67-70,共4页
Journal of Tianjin Vocational Institutes
关键词
市场营销
案例教学
实施
marketing
case teaching
implementation
