大众文化的效应、价值及转化

The effect of mass culture,values and transformation

随着信息传播全球化的发展,文化传播在多元并存的张力作用下逐渐形成了新的意识形态,即大众文化与精英文化。特别是20世纪80年代以来,改革开放的持续深入和大众传媒对民众生活的日益渗透,使大众文化成为人们日常生活中不可或缺的一部分,关于大众文化的批判和辩解也如影随形。从本质而言,大众文化是社会生活世俗化与社会结构、价值观念多元化的结果,消费性和单向度是大众文化的重要特征,与精英文化相比,大众文化具有通俗易懂、受众范围广等显著优势,大众文化有其自身的生命周期和历史过程,这与社会的发展水平是相互印证的。

Along with the development of globalized information dissemination, culture transmission gradually formed a new ideology, that is, mass culture and elite culture. Especially since 1980s, the reform and opening-up and the impact of mass media on public life have made public culture become an integral part of daily life; menawhile there come criticism and exculpation. From the essence, mass culture is the result of social life, social structure and diversified value concepts. Compared with elite culture, mass culture, featurde by consumption and one dimension, has significant advantage of easy-to-understand and wide range of receivers.