从营销角度看节目生产

Talking about Program Marketing

进行节目营销,是当下在纷繁众多的电视频道中占有一席之地并获得收视长虹的必由之路。本文从营销内涵的基本理念入手,探究如何实现节目营销。

with more and more competition in TV Program,we need marketing if we want the viewing rate growing.The article discusses the way and principle of program marketing.