摘要
首先论述了知识经济对市场营销实践的影响；其次阐述了市场经济条件下的营销策略。
The paper begins with expounding the effect of knowledge-based economy on marketing practice and proceeds to elaborates on rnarketing strategy based on marketing economy.
关键词
营销创新
知识经济
营销策略
marketing innovation
knowledge-based economy
marketing strategy
