我国钢铁企业市场营销策略分析

MARKETING STRATEGY ANALYSIS ABOUT IRON AND STEEL ENTERPRISES IN CHINESE

我国钢铁企业市场营销正处于关键时期，需要从体制、策略、方法等方面探求好的方法和管理措施，保证各项工作能过按照现代市场营销方案推进。我国钢铁企业市场营销的现状还处于初级阶段，各种营销方法还不成熟，很难适应当前钢铁行业国内、国际市场的竞争需要，钢铁行业需要建立一支高素质的营销团队，保证行业取得又好又快的发展，为我国经济发展做出更大的贡献。

Iron and steel enterprises in China is at a critical period of the marketing needs from the system, strategies, methods, explore good practices and management measures to ensure the work can be had in accordance with the modern marketing programs forward. Iron and steel enterprises in China the status of marketing at an early stage, a variety of marketing methods is not mature, it is difficult to adapt to the current steel industry, domestic and international competition in the market needs, the steel industry needs to establish a high quality of the marketing team to ensure that the industry has made good and fast development, China＇s economic development and make greater contribution.