模因论运用于商务英语写作教学的实证研究

Case Study on Meme Theory Applying to the Teaching of Business English Writing

文章采用调查问卷和作文测试的定量与定性相结合的调查方法,探究把模因论运用于高职学生商务英语写作教学是否具有积极作用。从实验数据的分析看,实验班和控制班作文的测试成绩,尤其是文章的衔接、谋篇和内容三方面有明显差异,同时还进一步显示出实验班学生实验前后在上述三方面有明显的进步。因此,模因论教学模式是教师进行商务英语写作教学的一种有效的教学策略。

Based on the combination of quality and quantity according to the questionnaires and the composition test,the paper studies the positive influence to apply meme theory to the teaching of business English writing in higher vocational schools.From the analysis of experimental data,there are distinguishing differences in the testing results between experimental class and control class,esp on the aspects of cohesion,organization and content of the students＇ testing compositions.At the same time the results show that the students have made outstanding progress after joining in the experimental class.Therefore,memetics is an effective method to teach business English writing.