电子商务环境下无缺陷退货政策

On Customer False Failure Return Policies in E-Business Environment

研究电子商务环境下包含一个制造商和一组顾客群的单周期供应链系统,建立了无质量缺陷的退货问题决策模型。分析顾客购买及退货的策略性决策的特点,确定了3种退货政策下,制造商的最优定价、最优供货量、最优退货价格及网络销售成本的临界值。比较分析3种退货政策的优劣及其对供应链绩效的影响。结果表明,当商品的采购/制造成本或残值较低时,零退货政策优于全额退货政策;而实行部分款额退货政策的供应链绩效优于全额退货政策。

In this paper, false failure return policies in E-business environment are studied for a supply chain composed of a manufacturer and a group of customers. A decision model is developed in considering customers＇strategic decision making process. With this model, the optimal price, optimal stocking quantity, and optimal return price, as well as critical selling cost based on E-business environment are analyzed for three different return policies respectively. These three return policies are compared with respect to the supply chain performance. Results show that when purchasing/production cost or the salvage value is very low, non-return policy is optimal compared with the full return policy, while the partial return policy is always superior to the full return policy for the supplier/manufacturer.