不同生源地大学生体育消费动机的比较分析

A Comparative Study on Sports Consumption Motivation of Undergraduates from different area

本文在前人研究的基础上,通过对大学生的访谈,初步确定了大学生体育消费的7个维度,编制了《大学生体育消费动机调查问卷》。通过对740名大学生的施测,发现来自农村的大学生追求健康的动机和体育成就动机更加强烈;来自大城市和城镇的大学生则主要把体育消费活动作为充实课余生活的手段,对体育明星的追崇也是促使他们进行体育消费的主要动机。

By interviewing part of the undergraduates,my research established the structure of 7 factors and the questionnaire of The Sports Consumption Motivation of Undergraduate on the base of the previous study.Through the testing of the 740 undergraduates,the result are found：In the aspects of pursuing healthy,the motivation of undergraduate coming respectively from the village,town and big city descend gradually;For the sake of the substantial life,the motivation of the undergraduate coming from the village and town is weaker than big city;At the star effect aspect,the motivation of the undergraduate coming from the town is stronger than big city.