我国媒介融合的内外动因解析

Analysis of the Internal and External Causes of Media Convergence in China

融合是当前媒介发展进程中的一个显著特征。为更好地认识媒介融合的现象,把握媒介融合的规律,从科技发展的历史和媒介发展的现实两个维度考察我国媒介融合现象,可以看到,媒介生态环境及媒介形态环境革命性、指向性变化是促进媒介融合的内在动因,媒介产业的发展是媒介趋向融合的外部力量。现实语境中,探析媒介融合的内外动因,有利于了解新闻传播方式、媒介内容生产方式的变化过程,推进媒介进一步融合,促进传媒业的整体发展;同时也能给当前媒体从业人员提供重要的启示,为我国新闻业界和学界变革提供重要的现实依据。

Convergence is a prominent feature in the process of media development at present. In order to acquaint with the phenomenon of media convergence and master the disciplines of media convergence, we should explore the media convergence motivations in two dimensions from the history of technology development and the actualities of media industries development. We will see media ecological environment and revolutionary and directive changes of media patterns are the internal causes of media convergence while development of media industry is the external driving force of media convergence. In realistic context, analyzing internal and external cau- ses of media convergence will be conducive to understanding the changes of journalistic communication mode and media production mode, promoting media further convergence, and advancing the overall development of the media. Furthermore, the research results can also give media professionals much inspiration and provide the realistic basis for the reform of media industry and journalism education.