搜索引擎产业发展与搜索引擎优化策略研究

Study on Development of Search Engine Industry and Strategy of Search Engine Optimization

在互联网信息迅速膨胀的今天,搜索引擎成为引导用户获取网站信息的第一渠道。搜索引擎产业在互联网行业中越来越处于核心地位。通过搜索引擎优化能够获得搜索引擎收录尽可能多的网页,并在搜索引擎自然检索结果中排名靠前,最终达到网站推广的目的。本文阐述了搜索引擎产业发展情况,针对导航型、信息型和交易型三种用户的搜索引擎使用体验,分别提出了相应的搜索引擎优化策略。

Today search engine is becoming the first channel to guide users to access website information according rapid expansion of information on the Internet. Search engine industry is increasingly at the heart of the Internet industry. Seareh engine optimization can make the search engine include as many pages as possible and get top-ranking in seaich engine natural search results. Ultimately enterprises achieve the purpose of website promotion. This paper describes the development of search engine industry, and puts forward the strategy of search engine optimization based on navigation, information and transaction users＇ experiences.