对金融危机下如何利用“口红效应”促进体育产业发展的探讨

Discussion on How to Use "Lipstick Effect" Phenomenon in Promoting the Development of Sports Industry in the Financial Crisis

金融危机下,很多公司、工厂纷纷倒闭的时候,体育产业却不"减"反"增",很多生产体育用品的企业生产不停、订单不断、效益不减,这就是经济学上常讲的"口红效应"。本文采用文献资料法、统计分析法,分析金融危机下体育产业出现"口红效应"的原因,以期为金融危机下如何利用"口红效应"发展壮大体育产业做出指导。

Research studies showed that during the financial crisis sweeping the globe, many companies and factories have been closed down when the sports industry does not ＂ decrease＂ but＂ increase＂, many non - stop sports goods production, and orders continue to, benefit not reduced, and this is the economics phenomenon called ＂lipstick effect. ＂. This paper analyzes the reasons about ＂lipstick effect＂ phenomenon of the sports industry during financial crisis and hopes to guide the development of sports industry during the financial crisis.