湖南休闲农业市场消费者特征的调查分析

Survey and Analysis on Consumer's Characteristics of Recreational Agriculture Market in Hunan

运用抽样调查方法,对湖南休闲农业市场的消费者进行调查,得出消费者结构、消费动机、消费水平、消费模式、消费感知、消费意愿和信息来源的特征。并在此基础上,提出推动湖南休闲农业发展的对策与建议。

Using sample survey methods,a survey was conducted on the consumers of recreational agriculture market in Hunan,and the characteristics were obtained about the structure of consumers,consumption motivation,consumption level,consumption pattern,consumption perception,consumption desire and information source.And based on these characteristics,some advices were given on how to promote the development of recreational agriculture in Hunan.