金山湖体育馆和游泳跳水馆的运营策略研究

The Operating Strategy of Jinshan Lake Stadium and Swimming-Diving Hall

本文根据金山湖体育馆和游泳跳水馆客观条件,结合国内体育赛事产业和体育场馆运营的现状,分析金山湖体育馆和游泳跳水馆周边经营环境和目标受众的体育消费需求,提出了金山湖体育馆和游泳跳水馆差异化经营策略。金山湖体育馆和游泳跳水馆的运营,须组建高效精干的运营团队、开发系统完善的赛事体系,重点做好体育培训业务,完善管理制度提供优质服务,立足公益开展全民健身,同时还需要科学培育体育场馆消费者群体,在养成体育赛事消费习惯等持续努力,奠定场馆的运营基础。

According to the condition of Jinshan lake stadium and swimming-and-diving hall,with the situations of domestic sports industry and the operation of stadiums,this paper analyses the demand of the target audience of sport consumers and the environment of Jinshan lake stadium and swimming-and-diving hall.Then it puts forward the difference operation strategy of Jinshan lake stadium and swimming-and-diving hall.To operate the Jinshan lake stadium and swimming-and-diving hall,it should be studious constantly to form a lean and efficient operation team,develop perfect event system,focus on the business of sport training,Improve the management system to provide quality services.