浅析古镇旅游产品的深度开发

An Analysis of the Deep Development of Tourism Products in the Ancient Town

目前,古镇旅游产品开发主要是以观光游为主,少量休闲游为辅。随着旅游市场的日趋成熟和游客需求的多样化,古镇观光游对客源市场的吸引已显得捉襟见肘。因此,要保持古镇旅游的旺盛生命力,实现可持续发展,古镇旅游产品有必要实现质的提升,即古镇旅游产品的深度开发。本文分析了古镇旅游产品深度开发的必要性和可行性,并提出了古镇旅游产品深度开发的几点建议。

At present,tourism at ancient town focuses on the sight-seeing tourism.With the development of the tourism market and the diversity of tourist demand,the sight-seeing tourism is not enough to satisfy the tourists＇ demand.In that case,to keep the exuberant life and realize sustainable development,it is necessary for us to improve the quality of the tourism products in ancient town,namely,to develop the ancient town tourism deeply.This paper analyzes the necessity and feasibility of developing the tourism products of the ancient town,and puts forward some suggestions concerned.