景区依托型乡村旅游开发重点与思路——以河南省南召县大石窑村为例

The Important Point in the Exploitation of Scenery-based Ciuntryside Tourism

自20世纪90年代中期以来,得到较快发展的乡村旅游为农村经济的发展做出很大贡献。但是,由于它起源于经济落后的偏远地区,是在大的旅游环境带动下的被动发展,所以就造成乡村旅游仓促起步,多数项目先发展后规划,甚至是不规划的项目也屡见不鲜。这也使得乡村旅游一开始就打上了低端旅游行为的标签,与发达国家乡村旅游是一种较高层次的旅游行为截然相反。随着我国经济的发展和居民消费水平的提高,我国的乡村旅游开发水平也必将不断提高,以满足游客多层次、多样化和高品位的需求。文章以南召县大石窑村乡村旅游开发为例,从开发类型、开发方向、旅游产品、旅游商品、民俗娱乐文化等多方面探讨了景区依托型乡村旅游模式的开发思路。

The countryside tourism in our country is an outcome in a certain developing period of tourism.From mid 1990s,countryside tourism which has obtained a fast progress has gained great countribution for the development of countryside economy.However as it originated from impoverished romote areas and developed passively in guide of the large tourism environment,countryside tourism started hastily..Many cases were planed after they had carried out..Even more,unplanned cases are nothing new.This situation cause countryside tourism to be vulgarly labeled This is entirely opposite to developed countries where countryside tourism is a higher level of tourism.Alongwith the progress of Chinese economy and the increase of consumption standard,the exploitation level of Chinese countryside tourism must improve continually to satisfy and high level.This article takes the example of countryside tourism in Dashiyao Village,Nanzhao Country.It studies the exploitation of scenery-based countryside tourism in aspects such as exploitation type,exploitation orientation,tourism product,tourism commodity,entertainment and culture of folk custom and so on.