摘要
本文利用层次分析法(AHP)确定各因素权重,利用模糊综合评判理论对房地产企业顾客满意度进行了定量分析。结合邯郸市某房地产企业具体实例,建立了一套完善的顾客满意度评价体系,为房地产企业顾客满意度评价提供量化依据。
By using Analytic Hierarchy Process(AHP)to determine the factor weight and by using comprehensive Fussy Evaluation Theory,the paper makes a quantitative analysis of customer satisfaction in real estate enterprises.Take a real estate company in Handan as an example,the paper establishes a comprehensive evaluation system of customer satisfaction and provides a quantitative basis for custonmer satisfaction evaluation.
出处
《河北工程大学学报(社会科学版)》
2011年第2期32-34,共3页
Journal of Hebei University of Engineering(Social Science Edition)
关键词
顾客满意度
层次分析法
模糊理论
房地产企业
customer satisfaction
analytic hierarchy process
fuzzy theory
real estate enterprise